Latest Resort Stats: Online Bookings on the Rise

Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.Even during a downturn, hoteliers who have been aggressive and proactively focusing on ROI-centric online marketing campaigns have...

Signs Your Call-to-Action May Need a Revamp

Call-to-action (CTA) is an integral part of every online marketing campaign as it is the driving force that will convert your guests.  It can be an image or text that tells your readers what action they should be taking next. If you’re not generating enough...

Twitter Rolls Out Promoted Accounts

Twitter officially rolls out today this new feature that allows advertisers to pay to boost their audience on Twitter by including  promoted accounts on the "suggestions for you" feature on Twitter.com.  This new product suggests users to follow...