A Hotel’s 4 Steps to Better Listening

The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn...

E-Newsletter Mistakes You Should Avoid

Not getting the desired number of leads from your hotel’s e-newsletter?  Chances are, your e-newsletters share the same problem as most: readers don’t find it interesting.If you haven’t read out past entry, Things to Remember When Making...