by etodadmin | Aug 26, 2010 | Social Media
Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won’t bring you closer to success.Read below on ways to help you measure your brand’s overall...
by etodadmin | Aug 25, 2010 | Social Media
Hotel marketers already know that content is king, queen and prime minister that’s why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that content...
by etodadmin | Aug 24, 2010 | Hotel Marketing
To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers.How do you reach them? You must make sure that your website appears where they are searching and that they can understand what you are offering. ...
by etodadmin | Aug 24, 2010 | Tutorials
After setting up your hotel’s dynamic, content-managed website, what’s next?Well, you have to test if it works–by saying “it works” doesn’t mean it’s live and people can actually go to the website. For a website to be...
by etodadmin | Aug 23, 2010 | Hotel Marketing
Landing pages have become a standard marketing practice for anyone attempting to increase conversion. They are essentially the page where someone lands after clicking links in a newsletter or online ads.But to be effective, there’s a bit of art and science...
